With an increasingly high demand for
caffeine extracted from the small coffee
cherry, be it for freeze dried coffee, pod coffee, coffee concentrate for food
services or as an espresso, (75%
of caffeine consumed is through coffee consumption) the number of distributors within this chain
has rapidly increased.
The growth of the coffee distributor is a reflective
development alongside the expansion of espresso drinking regions (into the
cities of the under-developed coffee growing nations). Alternate sales options by large fast food
chain (McCafe at MacDonalds) and the profit driven, high volume growth of
coffee chains such as Starbucks, Tim Hortons, and Dunkin Donuts also
contribute.
Throughout the USA, Europe, Asia and
Australia the number of merchants is on the rise, only to maintain the demand from big business and the
consumer. Within this expansive period, as farmers also attempt to keep up with
demand, it is the merchants who can look to alter best practice regimens. They can affect such practices like maximum
warehouse storage times, as they look to take ahold of as much market share as
possible as well protect future profits from fluctuations in the commodity
pricing and to disease at the farming level.
So how can you, as a buyer of unroasted
green beans be sure the product delivered
to you from the merchant warehouses has been stored and taken care of
properly? Fortunately, the expectations
have been nicely laid out for you by the specialists at coffeeresearch.org. This detailed explanation of the best
practices that you should, if not demand, be aware of, hold the merchant
accountable for the product that they sell.
Read through their website, and
you will be fully versed on the modes for coffee processing and dry as well as contributing information that is
supported by the governing body of coffee in America the Specialty Coffee Association of America, SCAA.
The role of the SCAA is to uphold a crop to
cup commitment to quality and respect for
the regions, processes, and peoples
involved in the past, present and future of the coffee bean supply chain.
Most merchants
will act as a highly professional business and will support that claim through
best practices such as “Rainforest Alliance,” and “Fair Trade.” That shows that they have a vested interest
in the sustainable growth of the coffee farming industry, and as they invest in
these modes they improve their stead in a booming market that cannot afford to
have sloppy practices allowed to seep in.
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